Automations
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5 min read
and how to find it
Every company has one person quietly connecting every call. Here is how to spot them and give them their week back.
By

Early telephone exchanges ran on people. Rows of operators sat at switchboards, listening for a call, asking who it was for and plugging one line into another by hand. The system worked, but every connection passed through a person, and when the room was busy, everything waited.
Most companies still have a switchboard room. It just lives in someone's inbox.
The signs
You probably know who your operator is. They are the person who:
Forwards most of the messages that come into a shared inbox.
Knows where every file lives and which version is the right one.
Gets asked “who should I talk to about this?” several times a day.
Keeps a private list of what is waiting on whom.
Can't take a week off without things quietly piling up.
They are usually brilliant, and usually overloaded. Most of their day is spent connecting things, not doing the work they were hired for.
Why it happens
Nobody designs a switchboard room on purpose. It grows. A team adds a new tool, then another. Requests arrive by email, chat, forms and phone. Someone helpful starts routing them, and because they do it well, everyone relies on them. Within a year, a large part of the company's information flows through one person's head.
The work isn't hard. It is constant, and it has nowhere else to go.
Map the connections
The first step is to make the invisible work visible. Sit with your operator for a few days and write down every connection they make:
What comes in? Emails, requests, documents, questions, alerts.
Where does it go? Which person, tool or folder ends up with it.
Who decides? Whether the routing follows a rule or needs judgement.
The result is a simple map, and that map is your automation plan. Every connection that follows a clear rule can be automated. Every connection that needs judgement can be made easier, with the context gathered and a suggestion ready.
Automate the plugging, keep the person
The goal is not to replace your operator. It is to take the routine plugging off their desk. Let the system route invoices to finance, leads to sales and support questions to the right queue. Let it track what is waiting and send the reminders. Your operator then handles the calls that genuinely need a person: the unusual request, the unhappy customer, the decision nobody else can make.
What changes for the operator
When this works, the change is noticeable within weeks. The inbox shrinks. The private lists become a shared view that anyone can check. Holidays stop being a risk. And the person who used to spend their day connecting things gets their week back for the work that only they can do.
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We are always glad to meet operators and engineers who hate busywork.

